Isurus' passion is to build world-class wetsuits that stand up to the harshest conditions the ocean might offer. Living and surfing in and along the California coast a frequent topic of conversation was just how much wetsuit innovation had stagnated and quality had deteriorated. It is about designing a wetsuit that improves surfer performance. Inspired by their quest for the better wetsuit, Isurus Wetsuits took to consulting around the globe: to material scientists in Japan, athletes from Hawaii to Colorado, bio-mechanical engineers and cold water surfers on three continents. They put our theories of wetsuit advancement to the test up and down the coast of California. The response to our first suits by core surfers was incredibly positive. And the folks at Isurus Wetsuits is not sitting on their laurels by any stretch. Their approach is to continually test, learn, refine and then do it all again to ensure the best possible product with vital ongoing feedback from their community of core surfers and respected team riders.